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Our story

Years running UGC campaigns as an agency taught us everything that was broken. So we fixed it.

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Clients Served

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From living the problem to building the solution.

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We were the bridge between brands and creators for years — sourcing talent, managing campaigns, and delivering high-performing UGC for some of Europe's best-known brands.

The results were great. The process behind them wasn't.

Finding the right creators was a full-time job

Every campaign meant hours searching across Instagram, TikTok, and portfolios — with no guarantee the creator was reliable, fairly priced, or right for the brand.

Finding the right creators was a full-time job

Sales professionals shouldn't be stuck updating spreadsheets or chasing down follow-ups.

Every campaign ran across five different tools — and none of them talked to each other

Briefs in Google Docs. Feedback on WhatsApp. Invoices in email. Payments chased manually. No single source of truth for anyone involved.

A platform that works for everyone.

Everything we learned from running hundreds of UGC campaigns — built into one place. Whether you're a brand looking for great content or an agency looking to scale your content needs, MOO its for you.

For Brands

Produce better UGC with the speed of AI.

For Brands

Produce better UGC with the speed of AI.

For Agencies

Scale UGC production in one system that takes care of the entire workflow.

For Agencies

Scale UGC production in one system that takes care of the entire workflow.

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Transparent pricing, zero surprises.

No hidden commissions, no platform add-ons. The price is agreed upfront — what you see is what you pay.

Transparent pricing, zero surprises.

No hidden commissions, no platform add-ons. The price is agreed upfront — what you see is what you pay.

500+ vetted creators, zero guesswork.

Every creator is hand-picked — not an algorithm. Every profile is built to the same standard, so choosing feels like choosing, not guessing.

500+ vetted creators, zero guesswork.

Every creator is hand-picked — not an algorithm. Every profile is built to the same standard, so choosing feels like choosing, not guessing.

From brief to delivery, one platform.

No more briefs in Google Docs, feedback on WhatsApp, invoices lost in email. Briefing, scripting, messaging, payment — every step of the collaboration in one place.

From brief to delivery, one platform.

No more briefs in Google Docs, feedback on WhatsApp, invoices lost in email. Briefing, scripting, messaging, payment — every step of the collaboration in one place.

AI that amplifies. Not replaces.

Smarter creator matching. Script and hook generation built around platform best practices. Instant pricing benchmarks. AI handles the setup so creators can do what only humans can.

AI that amplifies. Not replaces.

Smarter creator matching. Script and hook generation built around platform best practices. Instant pricing benchmarks. AI handles the setup so creators can do what only humans can.

Driven by purpose values

Transparency

No hidden fees, no surprises. Brands know what they pay. Creators know what they earn. Full information, always.

Transparency

No hidden fees, no surprises. Brands know what they pay. Creators know what they earn. Full information, always.

Transparency

No hidden fees, no surprises. Brands know what they pay. Creators know what they earn. Full information, always.

Flexibility

No packages, no rigid structures. Post a brief, reach out directly, or both. Every collaboration built around what you need.

Flexibility

No packages, no rigid structures. Post a brief, reach out directly, or both. Every collaboration built around what you need.

Flexibility

No packages, no rigid structures. Post a brief, reach out directly, or both. Every collaboration built around what you need.

Authenticity

AI sets the foundation. Creators bring the magic. Every tool we build is designed to amplify human creativity — never replace it.

Authenticity

AI sets the foundation. Creators bring the magic. Every tool we build is designed to amplify human creativity — never replace it.

Authenticity

AI sets the foundation. Creators bring the magic. Every tool we build is designed to amplify human creativity — never replace it.

These values shape every decision we make — from how we built this marketplace to how we support the people who use it every day.

Meet the people behind the platform

Meet the people behind the platform

The people behind the product — and the ones you'll actually speak to.

The people behind the product — and the ones you'll actually speak to.

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Andrea de la Torre

Co-founder, Marketing & Strategy

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Henry Neumann

Co-founder, Product & Sales

Ready to get better content, faster?

Join the brands already creating high-performing UGC.

Ready to get better content, faster?

Join the brands already creating high-performing UGC.

Ready to get better content, faster?

Join the brands already creating high-performing UGC.