Our story
Years running UGC campaigns as an agency taught us everything that was broken. So we fixed it.
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Clients Served

From living the problem to building the solution.

We were the bridge between brands and creators for years — sourcing talent, managing campaigns, and delivering high-performing UGC for some of Europe's best-known brands.
The results were great. The process behind them wasn't.
Every campaign ran across five different tools — and none of them talked to each other
Briefs in Google Docs. Feedback on WhatsApp. Invoices in email. Payments chased manually. No single source of truth for anyone involved.
A platform that works for everyone.
Everything we learned from running hundreds of UGC campaigns — built into one place. Whether you're a brand looking for great content or an agency looking to scale your content needs, MOO its for you.

Driven by purpose values
These values shape every decision we make — from how we built this marketplace to how we support the people who use it every day.

Andrea de la Torre
Co-founder, Marketing & Strategy

Henry Neumann
Co-founder, Product & Sales







